JaME’s Principle Objective
The prime objective of JaME is to spread the popularity of contemporary Japanese music to the people of Europe and America. JaME’s principal tool for this task is of course our famous internet sites JmusicEuropa.com and JmusicAmerica.com.
Our second objective involves assisting Japanese artists to make connections and associations within Europe and America. We work to support artists and their managements as well as assisting them to export their music to a wider audience. We aim to form firm partnerships so that we may improve understandings of our mutual goals and hopes as well as concerns. JaME is fully aware of the differences and modes of operation that exist between different countries and continents, therefore we work hard to ensure that we respect and can accommodate the requirements of those we work with. Additionally, JaME is also active as a service which promotes and supports activities throughout Europe and America that are connected with Japanese music.
The Origin of JaME
JaME evolved from JrockFrance.com which began in 1999 alongside the Visual Kei fanzine “Prototype”. In 2001, the website took over from the fanzine and began to expand, before merging with www.jpopfrance.com. Due to popularity and rapid growth, in 2003 a joint project involving contributors from France, Italy, Poland and Germany was started. The first incarnation of JmusicEuropa.com was born. The expanded association JaME (Japanese Music Entertainment) began in 2004. The purpose of JaME was to try and promote Japanese contemporary music through the development and creation of various media forms related to Japanese music. JaME also aimed to make links with Japanese artists to organise/co-organise concerts in Europe. This in turn naturally led to JaME providing connections between Japanese artists and European promoters/distributors to assist with concert organisation and/or sponsorship as well as working to distribute Japanese music throughout Europe.
Today JaME welcomes on average over 7,000 visitors a day, with 35,000 pages viewed. With regular announcements of big European events for example Mana appearing at France Expo or Dir en grey visiting Europe etc, the counter can often pass the 9,000 mark and beyond. JaMe presently is available in a dozen different languages produced by a team of over 80 members from many different countries worldwide. The multi-lingual aspect of JaME is a commitment of our belief in the importance of making information about Japanese music accessible to all.
In 2005, JaME launched JMusicAmerica which is a mirror site to the original JMusicEuropa but includes specific information and event announcements for the American continent.
Why confide in JaME?
Why do people rely on JaME? It is essential to understand that the JaME team is made up of volunteers with a strong passion for Japanese music. The core of JaME revolves around the ever expanding development of the Japanese music scene within Europe and America. From 1999 onwards the scene has been growing and inspiring people to learn about Japanese music, and in turn build a mentality of spreading Japanese music even further. It is this energy which powers the enthusiasm of those who work with and for JMusicEuropa.com and JMusicAmerica.com. JaME has passed all expectations of its original inception as a fan site to reach a high level of quality. JaME is not yet a company per se but we do however incorporate a series of pay for services including promotional services as well as a donation program to support our website and other activities. JaME has always been and will always be a tool at the disposal of the fans, associations, communities and artists to develop and expand. Personal projects about Japanese using JaME are welcomed and encouraged. The scope of JaME is only as limited as the imagination of those who use it.
Key Dates in the History of JaME
1999: Creation of the French Visual Kei fanzine “PROTOYPE” on the Visual Kei
2000: Creation of the French language Visual Kei website “Ongaku da!”. The website is the online compliment for the “PROTOTYPE” fanzine
2001: Creation of the French language Japanese music website “Japan Music”
2002: “Ongaku da!” and “Japan Music” join together to become “JrockFrance.com”
March 2004: JrockFrance.com evolves into “JmusicEuropa.com”
Spring 2004: JmusicEuropa.com forms its first promotional partnerships for the Japanese Rock concerts in France. Similar associations take place in Germany soon after
Summer 2004: The JmusicEuropa team accompanied by European promoters support and create projects to develop Japanese Music in Europe
Autumn 2004: In reply to the sites overwhelming and unexpected success, and the vast increase of interviews with Japanese artists etc, the site expands and evolves into its second incarnation to become “JaME Europa”
January 2005: Official creation of the Japanese Music Entertainment association which takes charge of JaME
Spring 2005: JaME publishes its first exclusive online interviews with several Japanese rock music artists breaking it’s monopoly of Visual Kei coverage.
Summer 2005: JaME Co-organizes Japanese music concerts in England, Sweden, and Finland. Up until this point concerts had only been organised in either France or Germany.
Autumn 2005: In response to numerous requests for advertising space relating to Japanese events/ Japanese music shops etc and need for growth of the site itself, the JaME website is redesigned and the new Third Version of JaME is launched.
Late Autumn 2005: JaME America is launched as a response to the requests of the Japanese music fans of Latin America (Mexico, Chilli and Brazil) North America is also represented with French and English versions.
Early 2006: JaME becomes officially involved with promoters in Latin America who wish to contact and organise Japanese Music concerts.
Spring 2006: JaME launches the Fourth incarnation of its’ website. The new design is especially designed to reflect and acknowledge the support and advertisement of the events and partners which JaME supports and promotes.